Haworth Chicago Showroom
Square Footage: 29,000
LEED Gold Certified
Institute Honor Award for Interior Architecture, 2007
Interior Design Award, Best of Competition, 2005
Showroom & Booth Design Competition/NeoCon Best of Show Award, 2004
The Haworth Chicago Showroom is a sales office, conference facility and product showplace demonstrating the company's evolution to a solutions-driven resource for workspaces. The Chicago showroom is the first of many global Haworth showrooms designed by our Branded Environments team and is a leading example of sustainable design from social, environmental and economic perspectives.
Over a period of six consecutive years, we developed brand image, strategic positioning, market communications and environmental elements to support Haworth's platform of adaptable workspace, designed performance and global perspective. The design showcases the concept of "workspaces", demonstrating full integration of interior architectural systems including furniture, modular walls, raised flooring, ceilings, HVAC, lighting, sound, power, voice and data. Our design addressed performance through alternative concepts of "work" and "restore" (including elements such as the large reflecting pool) and utilized a clean aesthetic with high "green" performance. The Chicago showroom, an expression of Haworth's mission and a showcase for its solutions, marked the beginning of our lasting partnership with the company.